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Logo designing is a mix of engineering and art.
The best logos in the world are comprised of
simple text and uncomplicated graphics. A logo
should have some basic character to qualify as a
professional logo. It's not all about
appearance. We help you understand the theory
behind the designing of a brand logo. |
| Design from a scratch! Meaning
from letters! |
| At E-Square, our theme of
working is to create a design from a scratch and
meaning from letters. Our unique
conceptualization and ideology make us all the
more different and diverse. |
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Process of Logo Designing
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The Brief: |
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The initial
accumulation of information from the
client is the most important step,
either by a face to face communication
or questionnaire. This is where we
establish the design brief. Logo Design
is never just shooting in the dark. Its
just the opposite. |
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Research: |
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Getting to know your
clients businesses is the crucial step
in making a logo successful. Research
includes general reading on the industry
itself, sometimes on its history, and on
its competitors. If budgets allows,
external research can be carried out. |
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Brainstorming
session: |
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Brainstorming is
done with designing team to get various
conception of the logo. |
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Rough Sketches: |
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When the concept is
finalized with a few questions and a lot
of research, we then create pencil
sketches that allow us to work quickly
and get a bit more spontaneous, but this
is not necessary. |
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Processing: |
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Once the rough
sketches are made designer start its
processing in software packages and
finally the logo is polished. |
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Completion: |
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After the design is
completed it is forwarded to client for
his review. |
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Business Card Portfolio
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