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Planning: |
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No design work begins without
planning. Careful planning goes into the
making of a good brochure design to
ensure that it conveys the right message
to the audience. Brochure designers at
My Corporate Logo first analyze and
understand your business needs. They
have to keep in mind certain issues
like- will the brochure be used alone or
be paired with ads or catalogues. In
what form will the brochure be
distributed- by email, left after
conference or meetings, or just be put
on the display racks? Depending on the
pattern of distribution, the design has
to be finalized for effectiveness. |
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Shape: |
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Standard brochures are generally
tri-fold or A4. But does this shape help
a brochure to stand out amongst other
heaps of paper? Certainly not. Brochure
designers at E-Square love to experiment
with brochure shapes and come out with
such unique examples that it cannot
escape the eye. |
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Cover: |
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The cover of a brochure is as
good as its content. Brochure cover
cannot just be good; it has to be
excellent. Only a catchy cover can
inspire people to pick it up for
reading. Else, no one will even bother
to pick it up. |
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Content
Organization: |
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If the brochure cover has done its
job, the content has to do the rest.
Apart from the fact that brochure
content should be well-written and
interesting, the content should be
presented in a readable format. Bullet
points, short paragraphs are simple tips
to ensure easy readability. |
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Visual Effect:
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Believe it or not, people love to
browse through chunks of paragraphs only
when supported with some visual treats.
Use of images beside every
feature/service of your product or
company makes reading easier. |
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Call to Action:
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Brochure design is incomplete
without evoking the readers to a call to
action. Ask for the readers response
with an encouraging sentence or
inspiring them to call for more
information. |
