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A web banner is a graphical element, usually at
the top of a web page, that identifies the page
and provides some aesthetic appeal. Web banners
can be a form of branding for the associated
website or a navigation tool for that website.
Intended to let a web page visitor know where
they are and what they should expect on that
page, web banners either act as a gateway to
another web page, or reinforce a website's value
propositions. The web banner is usually
constructed from an image (GIF or JPEG), or java
script or Flash program, and is usually placed
on web pages at the top, bottom, or in the side
margins. |
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| Different web banner types |
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Some web banners can be fancy text
created in a Graphic program and saved
as a gif or jpeg file. Other
Flash web banners are animations
created with Flash. Other web banners
contain photographs, pictures, or other
images. Remember that Graphic images
take time to download, so when designing
a banner pay attention to its file size.
The most beautiful banner in the world
will not impress your visitors if it
takes 2 minutes to download. |
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Why do you need web
banners? |
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If you're creating a
Website, it is always a good idea to
properly label each page of your site
with a heading. Many webmasters (or even
novice web designers) choose to display
a graphic image, or web banner, at the
top of their web pages to "tell" the web
page visitor what to expect on that
page. The advantage of Graphic over text
is human beings tend to be more
responsive to visual images rather than
just plain text. So, if you are creating
a Website right now or have one already
that you are planning to refurbish, it
is a good idea to incorporate attractive
web banners in your design. Not only do
web banners improve the aesthetics of
your website, they allow a consistent
location on your website where you can
remind your visitors of your company's
name, logo, and value that you have to
offer them. |
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